If you’re a business owner in today’s less-than-pleasant economy, it may seem that more and more of your clients are opting to cut ties with you in order to cut every ounce of fat out of their budgets. Today, most people are making their business decisions based on the almighty dollar, and there’s so much competition out there that your clients can easily find some other business to give them the product or service you provide for a lot less.
Surprise them by always going the extra mile.
People expect great service” But they don’t always expect great service when they aren’t paying top dollar for it.
Surprise your clients by always going the extra mile. Give them something to talk about. To get your clients to go wild about you, you have to give them something to talk about; something that is just a little more exciting than what your competition is doing. Give them a reason and they will keep coming back. Showing that we truly care about our relationships with them. Choose high-touch over high-tech. As things have gotten more automated and technology has taken hold, it is so much easier to choose high-tech communication over high-touch communication. Be human. Dig for a way to be memorable with your clients. “So how do you dig deeper with clients?
The best way is to pay attention. Acknowledge when a client might be under special circumstances. If you know a client has been taking care of a sick parent or child, ask her how everyone in the family is doing. Keep in mind that even if whatever you do to dig deeper lasts just a few seconds, your client or customer will remember it for much longer.” Be like family. Why do you cheer for your favorite sports team? Maybe because you watched the games as a child with your dad or grandmother. Or maybe because attending a game with thousands of other fans is like going to one big family reunion. Think about how you can tap into these feelings to build loyalty with your clients. “You have to create a feeling with people that you are a part of their daily lives. Create an emotional connection so strong that they can’t imagine choosing any of your competitors over you. Once you inspire this feeling, you will have a customer for life. One of the keys is to create a memory or attachment point that can be experienced together in close relationships. For instance, make sure your clients bring their grandkids to your client appreciation event, offer a free treatment to newlyweds or offer a stuffed animal for a client who became a new parent.” Create an experience. It might sound easier said than done, but if you make clients want to be around you, they’ll keep coming back. Many businesses today risk becoming viewed as commodities in the eyes of their customers. Customers end up feeling like they can get that level of service from anyone, so, sure they may come to you sometimes, but they go to your competition just as often. You have to create an experience for your customers that they want to keep repeating. “There are a number of ways to create an experience for your clients. You can put out freshly baked cookies for them. Offer them coffee from the best place in town. Always try to take their calls or make a point to call them back within 30 minutes. Start every service by asking about their biggest concerns. Provide a postcard about your spa after each meeting and ask them to fill it out and send it to one of their friends or family members. The list could go on and on. Just find the experience-maker that works for you and that you can passionately fulfill every day for every client who walks through the door.
You can always benefit from learning new ways to get them through the door again and again. Maybe try learning new techniques and as always have fun with your massage by making it your own. There are so many apps as well that are helpful for keeping things organized. I use Style Seat & Chair Pro for example. Books are always good to have as a reference. check out where I get my material & click my link below. Don’t forget stay Renewed & Relaxed.
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